EDUCATION

Mansfield University • Mansfield, PA
B.S. Communications
May 2005


PROFESSIONAL EXPERIENCE

Digital Marketing & IT Operations Manager
Steuben County Conference and Visitors Bureau • Corning, NY
March 2015 – Present

  • Management of CorningFingerLakes.com
  • Reporting and analysis of traffic to CVB website through various programs & pixeling
  • Administration and analysis of Simpleview CRM & Industry Partner Extranet
  • Analysis of industry & consumer eNewsletter databases for best ROI (EOR & CTR)
  • Execution of internal information technology operations
  • Management of vendor relationships for digital products and contracts
  • Management of online presence of the CVB on social media and other third-party referral sites
  • Reporting and analysis of social media & digital campaigns through listening programs, management tools & pixeling
  • Development of yearly digital marketing plan & budget in conjunction with other staff members to best promote the region

Marketing Manager
La Tourelle • Ithaca, NY
May 2008 – March 2015

  • Managed websites for hotel, spa, and bistro
  • Reporting & analysis of traffic to websites through various analysis & tagging programs
  • Created a full consumer matrix for the hotel that quantified data from website visitors, pixeling, PMS guest data & surveys
  • Designed and developed new websites for hotel, spa, and bistro
  • Created traditional and digital marketing materials
  • Managed online presence of hotel, spa, and bistro on social networking sites and other third-party referral sites
  • Developed yearly marketing plan & budget in conjunction with other managers to best promote property from a local to an international level of exposure

Freelance Designer
Elmira, NY
June 2007 – March 2015

  • Provided print, web & graphic design services to small businesses in the Elmira & Ithaca areas

Web Developer
Elmira College • Elmira, NY
Contract through Adecco Technical & Engineering
August 2005 – June 2007

  • Managed external & internal websites
  • Created new site content for several departments & programs
  • Performed content migration of 4,500 pages from the existing site to a new content management system
  • Designed & assisted in the implementation of a new campus portal with The Level in Vancouver, BC, Canada
  • Developed new front-end features using XML and XSL technologies
  • Trained users on how to perform site updates using CMS
  • Strategized with key stakeholders on developing new features and planning launches of new site functionality
  • Assisted network technicians with client and server troubleshooting and maintenance tasks during peak times

ADDITIONAL EXPERIENCE

Consultant: DMO Technologies
Guidepoint Advisors • New York, NY
January 2018 – Present

Simpleview CRM User Group
Simpleview, Inc. • Tucson, AZ
January 2017 – December 2018

National Webmaster
Public Relations Student Society of America • New York, NY
2003 – 2004


SKILLS

  • Systems & Software Administration
  • Email Marketing
  • Digital & Social Media Marketing Programs
  • Database Design & Administration
  • SEO/SEM
  • Graphic Design
  • Website Design & Development
  • Network Design & Execution
  • Vendor Relationship Building
  • Non-Technical User Training
  • Technical & Non-Technical Documentation
  • Reporting & Pixeling